Those ‘magical elves’ that helped HTC come up with the Touch Diamond‘s unique bevelled back? Seems like HTC were so impressed that they bought the whole company!
San Francisco design firm One & Co., who has developed products for such high-profile companies as Nike and Microsoft has been scooped up by the Taiwanese manufacturer for an undisclosed sum, with One & Co continuing to work with other companies.
The design of the Touch Diamond has been a watershed moment for HTC, with the great success of that handset being mirrored by the keyboard-toting sequel, the Touch Pro as well as the recently released Touch HD.
In such a competitive market, the way a phone looks or feels to use as just as important as the technology under the hood, just look at the success of the Apple iPhone!
HTC themselves are often the go-to guy for designing handsets for other manufacturers, the Sony Ericsson Xperia X1 (classy looker) and T-Mobile G1 (‘nice personality’) were both theirs, and the acquisition of One and Co. can only cement their position as creator as some of the most aesthetically pleasing handsets on the market.
HTC Chief Innovation Officer Horace Luke said of the buyout:
“Design is key, it is why you love or hate something. Integrating iconic design into HTC products is an inspiring and dynamic challenge that requires a unique combination of consumer insight, creativity, innovation and an appetite to take risks; attributes that embody One & Co.”
Let’s just hope they don’t keep the best designs for themselves…
Source: CoolSmartPhone
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