Samsung was in a positive mood, with a sweet selection of touch based handsets to sample at their sumptuous press conference.
First up was flying in the face of the current economic situation, confident that they will continue to increase their market share well into 2009.
What was their secret weapon? Touchscreens, and lots of them!
Based on the tenet of ‘one product does not fit all,’ Samsung’s new range of touch handsets cater to consumers’ needs in a variety of lifestyles.

First up, the Samsung S8300 Ultra Touch (or ‘Tocco Ultra‘, depending on who you ask!) combines the best full touch user experience and alphanumeric keypad. We’ve already covered this handset in detail with our Samsung Tocco Ultra announcement post, but it was still really nice to see the handset in the flesh! Available at the end of this month, we have some awesome pics and video of the Tocco Ultra to follow…

Next up was the Samsung Omnia HD, which was a very impressive handset in all respects! Able to shoot video in 720p, able to stream hi-def content to your television over DNLA and sporting a glorious 3.7″ touchscreen display, the Omnia HD was a welcome sequel to a popular phone.
Conspicuous in it’s absence was Windows Mobile on this new Omnia, with Samsung opting for a reskinned TouchWiz version of Symbian S60 Version 5. Was WinMo a little too sluggish to keep up with the HD, or just an amicable parting for the two? We’ll find out when we interview Samsung’s UK General Manager later in the week!
Anyway…the Omnia HD also comes equipped with an 8 megapixel camera, wi-fi, Bluetooth and USB support, and will be available in both 8GB and 16GB versions, just like the original.
The Omnia HD is earmarked for a Q2 2009 release.

The Samsung M7600 Beat DJ was…different. Reminiscent of a jukebox but functioning like a DJ’s decks (kind of), the M7600 grabs the ‘music functionality in a phone’ aspect with both hands and proceeds to autotune it to death!
With audio supplied by Bang & Olufsen ICEPower, you know the bass output is nice, but the extra scratching and vocals you can add onto the preset ‘beats’ are the most slammin’ feature!
The entire touch based interface, called Disc UI, operates on the same circular structure the phone is designed around making navigation a lot of fun, and just like using a fancy classic iPod!
The Samsung M7600 Beat DJ is no lazy remixer when it comes to specs, with a proximity sensor to turn the screen off when chatting to your peeps, a FM radio with RDS to listen to pirate grime stations, and of course a 3.5mm audio jack!
Look out for our video with me playing on the Ones and Twos with the Beat DJ, it makes for some pretty harrowing footage!
Alongside these three was much talk made of their green initiative, or rather ‘Blue Earth Initiative,’ complete with solar powered phone. All well and good to try and save the earth and cut emissions, but when asked about their methods for competing in the marketplace, a leading Samsung executive curtly replied “To launch lots of handsets.”
Not very planet conscious, is it? However, if they launch more like these, I think it’s a sacrifice worth making.
Follow us:
