O2 Priority Offers Get Location-Based Revamp, High Street Discounts
O2 has decided to embrace the coupon culture of the UK by expanding its ‘Priority’ service to turn the nation’s mobiles into bargain-scoring devices.
Partnering with 30 high street stalwarts at launch including WH Smith and Odeon Cinemas, O2 Priority Moments aim to introduce location-based offers in a very similar vein to popular sites like Groupon, enabling money-saving deals to be piped directly into phones and with the chance to save customers as much as £105 each month.
In addition, the ‘Priority’ nature of O2′s Moments service (previously giving early access to concerts at the O2 and the like) enables value adds to these virtual coupons like free delivery or a complimentary glass of wine with a discount meal at Zizzi’s.
Bargains at launch include 50% off tickets at ODEON Cinemas (on Sunday to Thursday, take that Orange Wednesdays!); an exclusive – and more importantly free – Harvey Nichols canvas tote bag with every fashion or beauty purchase of over £25; half off WH Smith’s current ‘read of the week’, as well as a starter and main course for a tenner or a free glass of wine and dough sticks (nice) at Zizzi.
Other brands involved include hair landscapers Toni & Guy, speedy eaterie Yo! Sushi, stylish garment outlet French Connection, and the anniversary-saviour that is Hotel Chocolat.
With around £22m earmarked to push this campaign, O2 will certainly see its profile as the money-saving network as it begins to roll out the service, as well as being great for high-profile brands to align themselves with. Will savvy shoppers see O2 as the provider to be with for making substantial savings on the high street?
We’ll soon see, as the service launches right now, simply requiring current O2 customers to text the word ‘moments’ to 2020.











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