Omio was told at Mobile World Congress that the only reason the Lumia 510 is coming to the UK, is so that Tesco can sell it exclusively for the period of a week – as it has already been succeeded, by the Lumia 520.
The mobile phone side of the business is carrying it with 100 minutes, a 500 text message bundle and a 500MB data allowance – on its own network.
Tesco direct is allowing you buy the device outright, which isn’t possible on its phone shop.
Nokia’s Lumia 510 arrives running the updated Microsoft Windows Phone 7.8 OS, with a 4-inch screen; 256MB of RAM and 4GB of internal storage.
There is also a 5-megapixel camera on-board, with face detection and get-tagging – where it is said to offer 8.4 hours of talk time and 38 hours of music playback.
Both avenues of resale have the 510 in the colours of black, yellow and blue. This is with triple the Tesco clubcard points on the monthly bill, or 85 points on the £85 price.