Vodafone Enters Online Music Market
Vodafone has decided to enter the increasingly cramped space for over-the-air music downloads, unveiling their new mobile phone store imaginatively titled ‘Vodafone Music’.
The prices are the usual iTunes numbers of singles for 99p and £8 albums, and if your handset is whizzy enough to hook up to Vodafone Live!, they can be downloaded over 3G and kept once bought.
This is a marked departure from Vodafone’s other method of spreading music, a deal with Omnifone MusicStation offering monthly subscriptions to a database of tracks which unfortunately cannot be downloaded and kept at the end. Seems like they are undermining the Omnifone deal a bit, but it does offer the user more variety than the Doctine According To Apple.
With Nokia ‘Comes With Music’ on the way, Motorola’s Online Store launching recently, every other network inking their own deals with record companies not to mention all you can download buffets like MusicStation, the market for getting new pop spank anthems on your phone is set to become very bloated and confusing very soon…