T-Mobile On The Rise: New Flext Tariff, Push Mail Service Coming Soon
T-Mobile is on the comeback trail, having reversed the decline in subscribers in the first few months of 2009. They are eager for this trend to continue, and as such are releasing a new Flext tariff which offers unlimited mobile internet access.
This new Flext tariff is a response to the change in how people use their mobile phones, eschewing landlines to use it as their every day point of contact.
From today, the new contract will give any mixture of 1250 mins or 2500 texts, and also let customers include international calls and texts, national-rate (08) premium calls and retrieval of voice mail towards their monthly free minutes, all for £40 per month. Also, those making the switch before June can also expect unlimited web browsing to be thrown into the bargain.
That is reportedly £250 worth of minutes and texts being offered at a knock down rate.
On the subject of whether this all-you-can-surf model was a profitable one or just a method to attract more subscribers at a cost, Steve Mitchell, head of contracts for T-Mobile UK replied: “Absolutely, it can be profitable.” He was also confident that T-Mobile could buck the current trend of financial woes:
“We’re the first guys to recognise that we’re still a challenger in this market, particularly in the economic climate we’re in.”
This is not the only way that T-Mobile is attempting to court users, with a new instant push service that enables users to access their accounts including Hotmail and Google Mail on a mobile.
The service will be available for £3.50 per month, and will be free for a month on certain Nokia phones to celebrate its launch.
The service would enable customers to connect up to five email accounts with each separated into distinct inboxes, and optional text alerts will inform them of any new messages.
Both of these features are gearing the humble mobile phone to be a one-stop information hub for users, giving them all of their information, e-mails, contacts and the ability to reach anyone globally. It is interesting to see that they are taking the smart apps and cheap tariffs route rather than smartphone grunt.
With T-Mobile providing the infrastructure to make this possible, perhaps they could be the network to take the ‘web phone’ mantle from 3!
Source: Reuters / It Pro Portal
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