Omio News Blog

Nokia To Close UK Online Store By End Of June

Following from the recent closure of Nokia’s online stores in France, Spain and the Netherlands, it has been revealed to us today via affiliate network Tradedoubler that Nokia will soon be closing their online shop in the United Kingdom.

As stated on Engadget, a representative from Nokia Spain said that “prices are too subsidized by the carriers and sales were low, so they will keep providing support,” equating to the fact that users will still be able to get customer assistance from their local Nokia site, despite not being able to purchase mobile phone deals. We suspect the same fate is due to fall upon the UK site very soon…

This is yet another woe for the Finnish giant that has seen its market share slip significantly in the last few years as they failed to capitalise on the steep growth in the appeal of smartphones, with analysts predicting Korean manufacturer Samsung is poised to overtake them in this lucrative market.

Whilst the deals available from Nokia Direct saw early and exclusive launches for the Nokia N8 32GB, Nokia E6 and Nokia X7, competitive deals from third party retailers and the lure of freebies proved too strong to convince cash-strapped consumers of going straight to source…

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Ewan Taylor-Gibson