McDonalds Japan Develops Phone-Based Loyalty Scheme

McDonalds Japan have developed the innovative Kazua Coupon (Contactless Coupon) loyalty and payment programme. Using Felica RFID technology, which is installed in most Japanese phones, the programme allows customers to choose their meals, redeem coupons and pay for purchases, all with their mobile phones.

To make use of the technology, customers must download an application to their phones and register via mobile web. They can then choose their coupons and redeem them by placing the phone near an RFID reader at the counter. This adds the item to the order. Payment can be done using NTT Docomo’s ID mobile wallet.

Why should we have to explain our order to an acne-ridden ignoramus when we can just press a few buttons on a mobile phone? I know that when I want my supersize double cheeseburger meal, I don’t want any kind of human error to potentially thwart my gorge-fest. Snark aside, it’s a genius marketing scheme. If it develops into a full-blown loyalty programme, it could catch on in other areas of the retail industry.

Source: Kilian Nakamura

Tags: Kazua Coupon, McDonalds