The feature phone market seems to still be strong despite the rise of the smartphone, with Korean manufacturer announcing that their LG Pop GD510 handset has sold in excess of one million units globally, a mere 100 days after launching.
To celebrate, LG will be launching two new colours of the eco-friendly pint sized phone – aqua blue and lime – to go alongside the current kaleidoscopic line-up.
“From the start we based the LG Pop on customer needs, leading us to create a compact and intuitive touchscreen phone that wasn’t weighed down by useless features,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company.
“LG Pop offers most of the benefits of a smartphone without the steep learning curve. There’s still a huge market out there for phones that do everything right out of the box.”