iPhone Games Using Dirty SEO Tactics To Top App Store Search
This might prove interesting to our Trafficbroker readers….
Ever find it really tough to find the app you want just by searching Apple’s App Store? Yeah, well that’s because canny app developers have started filling descriptions of their own (completely irrelevant) titles with just the keywords you might be searching for…
Searching for Bejeweled for example brings up plenty of games that use the old ‘if you like Game X, then try our lame version!’ tactic, but then others have gone the even naughtier route of plastering a long list of popular names in an effort to lure more suckers satisfied 59p app buyers!
First there was that debacle of calling games ’1A1 Poker’ or even leaving blanks before the name to scam their way to the top alphabetically, then apps switched from free to paid to break into the top 100 apps list, and now people are taking the (very basic) Search Engine Optimisation route to gain attention. Also very sneaky to word them similarly to Amazon’s recommendations, giving the impression of some actual association to the good apps…
Our tip? Read the reviews. You can post the plants a mile away, and somewhere between the reams of “OMG 5****** It’s tEh best!” and “I wish this app would die of an incurable illness, 0 stars,” you will be sure to find some useful, lucid public opinion.
I am glad to say that Omio is, has been, and always will be above these underhanded tactics to climb Google’s ranks.
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Source: Tapbot
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[...] reviews. I don’t know how big a role they play in the ranking algorithm of the search engine, but some have noticed that developers are gaming reviews in order to be more visible in the App Store. White hats can [...]