Google Ramps Up Mobile Adverts With iPhone/T-Mobile G1 Adwords Support
As the more perceptive of you may have noticed, this humble blog is merely flotsam riding on the back of the whacking great mobile phone comparison behemoth that is Omio.com.
And whilst doing our proper job, we noticed this morning that Google’s advertising system Adwords has added support for mobile devices with full (HTML) internet browsers. This means that canny advertisers can now use the same desktop adverts on both platforms, as well as specifically target only those that surf the web using mobile phones like Apple’s iPhone 3G and the T-Mobile G1 with relevant campaigns.
What does this mean? Mobile browsing is becoming kind of a big deal.
Let the nice lady explain things to you using easy words!
VERY clever. Did you see her distinct lack of mobile phone bias?
The Android / mobile advertising crossover is certainly well underway! This is definitely a contributing factor as to why the G1′s browsing experience is so slick…they want to transfer the quality of Google’s relevant and useful advertising as well as everything else onto mobile phones.
As long as the end user benefits, it’s all good we say!
Source: Google Mobile Blog
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