BlackBerry Storm 2 Is On The Way: So Says RIM CEO
BlackBerry’s first handset may not have gone down well critically, but its success in the marketplace has led to the CEO of Research in Motion confirming a sequel is in the works.
RIM’s CEO Jim Balsillie told Reuters that there was still an ‘untapped consumer market’ for touchscreen phones, and that despite the BlackBerry Storm‘s software problems and lack of Wi-Fi, “that product was a huge success in terms of sales and adoption.”
An improved device could help BlackBerry gain stronger traction in the competitive touchscreen market, one which Apple will soon be shaking up again with their third iteration of the iPhone.
The sequel to the Storm does not yet have a release schedule, but the obvious improvements would be to the ‘clickable’ screen which divided opinions amogst BlackBerry devotees, as well as better integration with their new App World and “a new manner to input text”.
Another thing that might help Storm 2.0 become more successful? Better PR.
When your own co-CEO responds to the handset’s teething troubles with “no-one gets it perfect out the door,” it certainly sends the wrong message to potential consumers…
Source: Electric Pig
Tags: app store, App World, Apple, BlackBerry, blackberry storm 2, iPhone, storm
[...] knew that that the CEO of Reasearch In Motion had been spouting soundbites alluding to another BlackBerry Storm brewing, but we had no idea it was this far [...]