HTC Helped By Magical Elves To Design Touch Diamond?
We were the first to champion HTC’s change in direction and subsequent rise to power in recent years, all started by the striking looks of the (then) revolutionary HTC Touch Diamond.
The faceted surface and minimalist design were heralded as a breath of fresh air, and were justly claimed by HTC as the brainchild of their ‘Chief Innovation Officer’ Horace Luke.
Okay, maybe not claimed…but this video led us to believe that was the case!
Except San Francisco design agency One & Co claim on their site case studies to have teamed up with HTC to come up with the Diamond’s unique shape:
“[The Touch Diamond is] a flagship smartphone that establishes HTC as a global leader and harkens a new era for the mobile internet. The design is both modern and clutter-free to allow a strong focus on the innovative interface. The rich materials and diamond-like surfacing convey its power and sophistication creating an instantly recognizable icon.”
So…who made it? Was it the work of HTC’s own personal Jonathan Ive, or did the bright minds at One & Co help to turn the fortunes of the Taiwanese manufacturer around? With recently upscaled shipping figures from 2 to 3 million of the Touch Diamond, whoever came up with it did a good thing.
And judging by the gorgeous design of the Sony Ericsson Xperia X1, the T-Mobile G1 (ish) and the HTC Touch HD, they don’t need One & Co any more…
Source: MSMobiles
Tags: HTC Touch Diamond, HTC Touch HD, Sony Ericsson Xperia X1, t-mobile g1
[...] ‘magical elves’ that helped HTC come up with the Touch Diamond’s unique bevelled back? Seems like HTC were so impressed that [...]