Motorola Booth Tour: Mobile World Congress 2009
Ahh, Motorola. Despite the expanse of their stand, they had little by way of new handsets and certainly none of the fruits of their Android labour was on show. It was all about ‘home networks’ and ‘personal media experiences,’ with little room made for mobile related stuff. Which was strange.
All the ones on display were fairly well known, with the only draw being the ‘reassuringly expensive’ Motorola Aura.
Knowing that it is hard to get people excited about a £2000 handmade phone, they did what any self-respecting company would want to show during the biggest economic downturn since the Great Depression…took it to Amosu and filled the bezel with diamonds!
Packing 99 brilliant cut VS diamonds, the Motorola Aura ‘Diamoniqe’ will be limited to a production run of only 50 handsets. At £4995, it may not be more of an investment than an impulse purchase, but it was an interesting distraction from all their talk of networks and CrystalTalk technology.
However, Motorola are going to have to sell a lot more than 50 Auras if they want to get back to former fortunes. A lack of interesting devices and reliance on staples like the RAZR series has caused a great deal of trouble in recent months. Something tells me that a big Motorola Android phone announcement will be pretty soon if current leakage is anything to go by…
Tags: aura, Mobile World Congress, Mobile World Congress 2009, motorola
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