Japanese Get Mobile Content Via Movie Posters

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Whilst Britain makes tentative steps towards getting paperless purchasing up and running on phones, Japanese mobile network SoftBank has started a trial of the Smart Poster System, whereby handsets can receive data over the air from movie posters.

The technology behind it is fairly similar to those powering the Oyster service on the London Underground. Near Field Communications (NFC) are used to transmit signals, meaning consumers just have to be in close proximity of these smart posters (with a digital credit card app installed) to get free content, including trailers and wallpapers.

Japanese consumers are already familiar with those little EZ barcodes which are snapped to get free content, but this is the first time content can be directly fired off to interested parties without actually doing anything.

Imagine the joy of walking around the supermarket, getting constant messages from tins of beans and deoderant on your phone…it’s the advertising future!

Source: CrunchGear