Samsung Announce Windows Phone 8 ‘Apollo’ Handset, Should Nokia Be Nervous?
Samsung have confirmed that a Windows Phone 8 ‘Apollo’ handset is in the pipeline and set for release later in the year. The Korean manufacturers have previously dallied with Microsoft’s OS. The Omnia W and Omnia 7 were previously made for Windows Phone 7.
Samsung have had a fruitful relationship with Google’s Android OS, that has brought us the current (still) UK number 1 handset: the Samsung Galaxy S2. Samsung are clearly married to Google’s OS but they are clearly not afraid to taste a bit of Metro UI on the side.
Recent analysis has shown Samsung eating into Nokia’s sales, so Samsung’s and also HTC’s modest, yet continued support for Microsoft could make the beleaguered Finns uneasy. Analyst Ian Fogg of IHS highlighted the precarious position that Nokia was in, as Samsung threatened its standing as the world’s number one phone manufacturer. Nokia meanwhile, are still occupied by the release of the new Nokia Lumia 900 handset, so will probably hold back for a while before lifting the lid on future Windows Phone 8 models.
Nothing other than the mysterious Samsung handset’s existence has been confirmed, but with Windows Phone 8 development keeping Redmond’s UI workers busy until its release in the autumn, the rumor mill is pointing towards a possible launch release in October at the earliest. We will post with any more details as and when they become available, but on our wishlist is definitely multi-core for premium app support, as well as a vastly improved resolution from the standard 800×480 available to Windows Phone 7.
Could it be that the sharks are circling for Nokia already? Or will a multi-manufacturer melee spur on healthy competition in the market. Either way, Microsoft will be happy for Samsung’s continued support of its OS, whose survival will be made or broken on the volume of users.









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