HTC Sensation XE ‘Lite’ Edition Scraps Pack-In Beats Headphones, Lowers Pay Monthly Cost
Wow, that was quick.
Mere weeks after Taiwanese manufacturer HTC said they would cease packing Beats by Dre headphones in with future devices, UK handset retailer BuyMobilePhones has already taken stock of revamped HTC Sensation XEs sans in-ear audio goodness.
The image above shows the new official HTC Sensation XE packaging (right) alongside the original Beats by Dre edition of the sizable smartphone, with the vendor dubbing it the ‘Lite’ edition and shaving a few quid off the monthly cost in the process.
You can see that the ‘Beats Audio’ branding – nor the headphones – are anywhere to be seen on the box, whilst the custom Beats wallpaper pictured on the Sensation XE has now been replaced with a stock Sense swirl of colours.
Word from BMP is that the device within is physically identical to the original XE and is still boasting Beats technology hardware-wise, just not shouting about it so loudly this time…also that this leaner package is available now.
It is all but certain the original HTC Sensation XE bundle is being phased out for this new cost-effective model to buoy a phone maker facing tough financial times, as well as stiff smartphone competition from the likes of Sony and Samsung.
The HTC Sensation XE with Beats Audio is still available for free from £18.50 per month on various networks, but the canny retailer has also created some canny custom bundles by combining the stripped-down ‘Lite’ with pricier Beats Solo or Beats Studio headphones…effectively sweetening the deal for Android-loving audiophiles.
Despite word that recent corporate shuffles – CFO Winston Yung (said to have been instrumental in HTC’s $300m majority stake investment in the ‘Beats’ brand) being sent off into corporate development – have nothing to do with a costly foray into accessory territory, such a swift cost-cutting exercise does illustrate plans to shift the company into a stronger direction for 2012.










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