With iPad fever rocking the UK, Europe and other lucky locations around the world today, research by TNS Technology shows that Apple has once again managed to get consumers excited about products for no reason.
Their research states that despite 18% of UK consumers expressing an interest in purchasing Apple’s ‘magical’ new tablet, 65% are unable to convey what it is that the iPad does.
Whilst 18% could highlight that it could access the web as an internet-ready device, 11% referred to the massive 9.7-inch screen. Beyond that, not many people knew exactly what the iPad was about…
Robin George, Managing Consultant of TNS Technology, underlined Apple’s massive influence on shoppers:
“With so many British consumers interested in buying an iPad, Apple’s new product is creating some of the greatest pre-launch demand of any new device in history. This is despite the fact that most people don’t actually understand what the iPad is, or what it does. This is testament to the power of Apple’s brand and the success of its earlier products.
“We will soon find out if the iPad delivers on its promise to create a new type of mobile device category and to revolutionise the mobile computing market in the same way that the iPhone transformed the mobile phone.”
Judging by today’s frenzy outside the city’s most profitable shop (and lack of commotion inside others), it comes as little surprise that Londoners are the most excited about the iPad, with 27% saying they intend to buy one.
Even existing iPhone users are interested in buying into the cult of Apple once again, with over 40% saying they are likely to snap one up.
As for me? No camera, relative meagre memory, a lack of support for my favourite file formats, the knowledge that a better model will be out in less than a year…and I still bought one.
Well played, Apple.
Source: Cellular News