A bit late from Mobile World Congress, but no less interesting is our interview with Samsung’s UK & Ireland General Manager Derek Williamson (pictured). He talks about the Samsung line up for 2009, their plans for an Android phone and why the new Omnia isn’t running on Windows Mobile…
OMIO: The original Samsung Tocco seemed to provide the best of both worlds, a high end experience on a bargain handset, and was a top seller of 2008 as a consequence. Was that your intention?
The Tocco is a beautiful device. The Tocco is still there, still performing well, and you’ll see our flagship product continuing the name in the UK as the Tocco Ultra. I think that’s recognition there is still a lot of momentum in Tocco, and both products will sit comfortably together in the marketplace.
By the very naming of it, the Samsung Tocco Ultra is the enhanced version, over and above the original. So the huge benefits of new ways of interaction, the full touch support will all be seen as a good way to appeal that handset to a wider part of the market.
OMIO: How are you aiming to market these two devices, will they have any cross-promotion?
We are aiming to ride of the momentum of the original Tocco, our above-the-line and channel marketing has recently been refreshed. We are looking to begin with the Tocco Ultra on the second or third week of March. That will become the new, very visible face of Samsung.
OMIO: What are your plans for the Omnia HD?
That’s an even higher premium model in terms of its positioning. One of the things about the Samsung Omnia HD is that it lends itself very well to online advertising. We’ll be looking to have a strong campaign utilising that medium. If you think about the target audience we’re after with that sort of device, that’s where they will be.